There are some words and things which should not be used in sales letters. A legal sale letter should be based on true facts and authorized. There are some following points which should not be included in a legal sale letter:
1. Misuse of celebrity name: In any type of sales letters, that any company cannot use the name of celebrity without his/her permission in their company’s advertisement.
2. Unverified claims: By unverified claims, we mean that we cannot advertise or tell the consumer any fact that is not approved by the government or authority.
3. Fake statements: Stating factors and features which are not the same when applied in the market to that mentioned in sales letter such as free items available are mentioned in the letter but there is no such thing in the market so this example refers to fake statement.
Here is an example of Tricky sale letter:
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