TIPS FOR MAKING EFFECTIVE SALE LETTER

Advantages of a product: First of all, the advantages of any particular product should be written on the sale letter, this usually decides the length of a letter. If the advantages are more than it will make long sales letter whereas if the advantages are less than the sales letters will be short.

Specific points: There are many types of sales letters which cover only specific points or only relevant information while there are also many other sales letters which consist of so much writings as well as lengthy paragraphs. If there is only specific information provided in the sales letter than it will be a short sale letter, On the other hand, if there are many paragraphs written in the sale letter than it would be a long sale letter.

Visual or Graphic effects: A well written sale letter consists of many visual effects like headings, subheadings, bold letters, underlining, italicizing, CAPITALIZING etc. if a sale letter involves additional visual effects than there will be a long sale letter, however if it includes less visual effects than it would be a short sale letter.

WRITING STYLE: If a writer is giving two or three opening paragraphs, double spacing between paragraphs, paragraph contains of 10 or 11 lines, additional commas etc. than it is going to be a long sale letter and on the alternative side if there are less spacing between paragraphs and the paragraphs are no longer than 6 lines each than it will become a short sale letter. 

Here is an example of a short and long sale letter:

REFERENCE: h

perun, c. (n.d.). Entrepreneur. Retrieved from http://www.entrepreneur.com/author/cynthia-perun