FORMAT OF SALES LETTER:

A sale letter is like a direct form of communication, because in a sale letter we try to persuade the consumers to buy the particular product. So, it should be written in a proper format so that people can easily understand what seller wants to say them.  I research online about the format of sale letter and also read many blogs about sale letter. Here are some following points which should be included in a sale letter:

1.       Headline: This is the basic part of a sale letter, when you start writing a sale letter you should write first a heading in which you would be explaining about a particular problem and how your product can resolve it. You will give company’s introduction and your specialty.

2.       Body: In this part, you would describe the product or service and tell about the benefits of that particular product or service. Also you will try to attract the people to buy your product.

3.       Contact information: This is very important part of a sale letter, because it is quite necessary to give right contact information. You should provide phone numbers, mail id, and company’s websites, so that people can have more information about your company.

Here is a sample of sale letter:

REFERENCE:

wordpress. (n.d.). Letter-free sample letters. Retrieved from http://www.letters.org/sales-letter/sales-letter-format.html